Businesses today are looking to build deeper relationships with their customers and gain insights into customer behaviour. Creating exceptional customer experiences through social portals engages customers, improves brand loyalty, and lowers cost for businesses. While a web portal aggregates information and functionality, social portals go even further by turning users into active participants. This improves engagement and creates a more socially relevant experience for consumers.
Savvy marketers understand that social networking is the most heavily used online activity and know how to make use of it. Companies leverage the power of social media to reach their target audiences online and deliver or facilitate an engaging social experience. According to Forrester’s report, “Customer Experience Drives Revenue Growth—2016,” revenue growth of companies with superior customer experience is much greater than that of their direct competitors with comparatively inferior customer experiences.
Empower Your Customers with a Sophisticated Digital Experience
Although offering a superior digital experience allows customers to interact with your organization via different channels, creating a social portal seamlessly brings together people, applications, and content. For instance, you can enable an activity stream on a user’s home page to showcase new or changed information. For companies, adopting social capabilities brings with it a number of benefits, including an improved ability to respond to customers quickly and more cost-effectively.
You can also increase sales by enhancing customer loyalty, attract and retain customers by responding to their needs appropriately, and improve employee productivity by providing easy access to information and experts.
Creating Social Engagement with IBM’s Market-Leading Products
Industry leading products such as IBM WebSphere Portal Server and IBM Connections offer a highly sophisticated social digital experience to customers and other stakeholders. While IBM WebSphere Portal Server provides web content management and applications, IBM Connections brings in social applications and capabilities.
Some of the social capabilities that can be added to a regular portal include:
- Blogs and microblogging to create and share content with others
- Wikis to share information relevant to a specific topic
- Ideation blogs to share ideas and invite opinions from other users
- Social bookmarks to share items that may be relevant to other members
- Activity streams to showcase events and information from the social portal that may be of interest to community users
Enhancing a website with advanced social capabilities improves business prospects to create a more appealing, collaborative, and efficient social digital experience for users.
Improved Social Rendering in IBM WebSphere Portal 8.5
IBM WebSphere Portal 8.5 has advanced social rendering features that allow businesses to create social portals with compelling experiences.
Social rendering enables IBM WebSphere Portal page editors to include social data that is hosted on a remote IBM Connections server in the context of portal pages. It allows page editors to feature social data on portal pages.
In addition, IBM Web Content Manager enables more efficient authoring processes that can be integrated with the social capabilities offered by IBM Connections. It also includes a new extension—Social Media Publisher—that allows businesses to share web content via social networks.
With advanced functionalities such as these, companies can have access to a range of web capabilities on their websites, without the need for extensive custom programming. You can seamlessly integrate WebSphere Portal’s social features to create dynamic customer experiences.
To find out more about how to make IBM WebSphere Portal work for you, check out Royal Cyber’s services now.