Knowing the user behaviour and web analytics has always been a fascinating thing for me as that’s what determines the success path of the future of the business. Many retailers struggle to shift gears towards becoming the “Big Players” in the industry by simply avoid to measure the basic behaviour and web analytics of their eCommerce websites. It is almost difficult to grow or even survive when you don’t know the user experience metrics. So for retailers or web-masters it’s significant to know the key metrics to be measured in order to gain the consumer insights and ultimately transforming your biz towards towering growth.
How to join “Big Players” of your niche?
Anticipate that you need to improve in different areas, identify the problem, analyze the solution, decide on alternatives, implement the solution and monitor performances.
Here’s how you can improve the key metrics to benchmark your eCommerce portal performance.
Two reasons why “Big Players” do well?
- Lower Bounce rates.
- Highly Optimized websites.
What is bounce rate?
“The percentage of visitors to a particular website, who navigate away from the site after viewing only one page.”
Higher bounce rate indicates that the website has a less interesting content for a visitor which led him to navigate away from the website. Lowers bounce rate suggest longer visitor stay on the website.
How to Control Bounce rate?
Below are the key points that should be considered to reduce the bounce rate.
- Proper Call to Actions: It should be the first thing that your visitor notices once the site load. Improper call to actions won’t help achieving desired objectives.
- Concise Objective: The approach should be unapologetic and whatever objective you want to achieve should be able make clearer to your visitors. If it’s improper or half-heartedly communicated then you opt to bounce a potential customer.
- Easy Navigation: There should be a proper navigation placed in the right areas to give visitors a pure sense of direction towards navigating your website without any disruption.
- Site-Load Time: Lower the site-load time higher the number of pages per visits. Shoppers will not wait for a website loading for ages.
How to optimize your website and make it more prominent?
Users tend to leave the websites if they are unable to find what they are looking for. Thus, optimizing the website and making it easy to access for a user becomes all important here.
- Identify buyer persona’s: Websites should be optimized according to the buyer persona’s of their niche. This should be critically addressed so the website may communicate in your customer language.
- Communicate in customer language: Make sure the content on the website key pages such as the homepage/landing pages is being written thoroughly considering your customer in view. Anything that misleads will confuse the visitors.
- Strong site search: An eCommerce website is incomplete without a proper site search function that assists customers to find products they are looking to purchase. Advanced search features with custom filters will certainly help users and eventually increase conversions.
Find out how Royal Cyber’s Smart Commerce Analytics Suite boost your eCommerce business and helps you to benchmark the key enterprise data, customer insights, physical store data, order data and analytics for making smarter business decisions, increase customers and transactions.