With a boom in the internet usage and advance technology, more & more people are getting attracted towards it and looking to explore enormous opportunities available online. So as the internet grows many online users are now turning into online customers who are enjoying online shopping to fulfil their needs through searching for their favorite products on thousands of e-commerce portals.
According to eMarketer, it estimates that US eCommerce will increase 16.4% year over year and may generate $262.3 billion in sales. It’s highly significant for retailers to have an optimized e-commerce website supported with the best e-commerce features that serves visitors with their particular needs and wants. It’s important to consider your customer needs, demands, likeness, latest trends, feasibility and accessibility before building up a best e-commerce portal. Those websites that lack user-friendliness are usually the ones who fail to attract customers and ensure revenue.
Below are 5 easy guidelines that will help you out in optimizing your e-commerce store with Royal Cyber fusion commerce solution according to your consumer prospect which may eventually lead to higher sales.
Trusted ePayment Module:
It’s an important process that deepens trust of your customers and also helps in advocating it to the other people who are interested in making online purchases. Your e-store must consider; security risks, payment gateways, and what type of payment methods your customers need. Having a trustable payment system on your ecommerce store not only benefit your consumers but also ensures smooth transactions on your store.
Modernization in technology has made it possible for both consumers and retailers to meet and explore mutual benefits without stepping in to a store. It’s essential for ecommerce websites to be at consumer’s finger tips and providing them with a seamless online experience, regardless of the device they use i.e. either desktop, tablet or smartphone.
Social Media Integration:
With large consumer presence over social media, it has totally revolutionized social commerce by using check out widgets or by simply placing social sharing buttons across products which enables social sharing with friends and thus helps in brand awareness and recognition. It also indicates trust relationship between consumer and retailers which builds social endorsements for your brand.
Smart Search Experience:
Site search in an ecommerce website is an important function for your visitors to find out the most appropriate product/item they have been looking for on your website.
Smart features in site search such as auto suggest, spell completion, keywords suggestion or search based triggers that are based on customer behaviors or specific customer actions, assists visitors in finding their desired products by using customer behavior techniques, which ultimately leads to higher sales.
SEO for Ecommerce Store:
Search engines are considered as the primary channel of brining web traffic to ecommerce stores. To get highly ranked on search engines, your ecommerce store must be optimized according to the needs of popular search engines like Google, Yahoo, Bing, Your ecommerce store must have a search engine friendly URL structure which helps your store to get rank better in search engines. More quality traffic to your ecommerce store will ultimately drive more potential customer and leads.
Download a FREE case study of Royal Cyber Fusion Commerce that provides extensive customization and pre-configuration of RFC guarantees predictable implementation, faster time to market, lower cost of deployment and rapid ROI.