Dynamics of Technological Business from the eyes of Walter Isaacson: IBM Impact Day 1 General Session

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IBM Impact 2012 opening session begins here in Las Vegas at 8:15am Pacific time in the midst of scattered clouds. The session started with an introductory video on IBM Pure Systems, a new IBM product helping people globally improve their lives with the power of IT.  Power Systems can access, deploy and manage applications.

The first speaker of the session was Walter Isaacson who is the is the president and CEO of the Aspen Institute, a nonpartisan educational and policy studies institute based in Washington, DC. He has been the chairman and CEO of CNN and the editor of TIME magazine and is the author of several biographies on Steve Jobs, Einstein, Benjamin Franklin and Kissinger.

Much of his speech was inspired by Steve Jobs and his passion for innovation. The presenter shared many of the sayings by Steve Jobs, he shared that once steve told him that most important thing is not making a great product but creating a great company. He described innovation, creativity, inspiration, and imaginative people as the ones who change the world.  “There are lots of smart people but not so many innovative people; and innovative people change the world” Isaacson said.

He added that for Steve Jobs, the greatest lesson was that you need to have passion for your product.

Steve Jobs had extremely strong leadership skills and throughout his career he motivated his team to achieve what was not achievable by them. “Anybody can make things complex; only a genius can make it simple” Isaacson quoted Steve Jobs. iPod was created with the same idea to make it simple for the consumers to hear music. If you want to be innovative you need to have passion for curiosity.

The second speaker of the event was Alan Douville from Whirlpool who begins his session with video and introductory words about his company, he shared how whirlpool innovate and collaborate with IBM for effective consumer and customer engagements. Other speakers include Steve George from Huntington Bank, Chief architect of Pure Application System Jason and Peter Haffernan from Ireland.

During the session, IBM launches six new products in the Websphere family including Websphere Application Server version 8.5 which it named Liberty, IBM Mobile Foundation suite with Mobile End point’s manager that can support up to 250,000 end points, Business Process Manager, MQ and Cast Iron Live that allows developers to create new APIs in few clicks.

IBM also launches Pure Application System that can be up and running in 4 hours.

In the end, IBM thanked its customers, sponsors and 1300 business partners who have attended the opening session of Impact 2012. They have also awarded best business partners, award finalists and best of show award winner.

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